What is typically NOT found on a landing page?

• A. Clear call to action
• B. Navigation links to other site pages
• C. Information specific to a campaign
• D. Forms for user engagement

Answer: (B)

A landing page is primarily designed to drive conversions and direct user actions toward a specific goal, often associated with a marketing campaign. Typically, it features a clear call to action, which guides the visitor on what to do next, and information specific to that campaign to engage the audience effectively. Additionally, landing pages often include forms for user engagement, such as sign-ups or inquiries, to capture leads and facilitate user interaction.

Navigation links to other site pages are usually avoided on landing pages. This is because such links can distract visitors from the primary objective of the landing page—prompting them to take a specific action. By limiting navigation options, marketers aim to minimize confusion and keep visitors focused on the intended message or call to action. Therefore, the presence of navigation links would be considered atypical on a landing page.